Chill with Swill.
Creative Direction,
Campaign,
Brand Identity
Swill was a Grapefruit Radler created by 10 Barrel Brewing in 2014 with a limited released each summer. I developed a creative campaign for Swill that captured the essence of a true Bend, Oregon summer– something the locals dream of all winter.
The theme of the campaign was centered around inviting consumers to enjoy summertime in their own backyard and it included original merchandise, digital and print assets, a signature cocktail video series, and more.
Created at 10 Barrel Brewing Co.
With Grady Skelton and Jordan Barendse.
Photography by Reilly Goldberg and Moo Eakin.
This short video series I came up with was inspired by GQ’s Bartender in Residence series, presented by Bombay Sapphire. You can check that out HERE. The idea was to create a few cocktail recipes using Swill in a DIY-backyard setting, to follow the theme of the campaign.
