Enter Rhapsody.

Design,
Brand Identity

Apex Legends Mobile presents Season 2: Distortion. This season’s theme was a cyberpunk dystopia that introduced new maps, game modes, and a new mobile-exclusive legend named Rhapsody.

Electronic Arts wanted the artwork to represent this narrative through electric colors and upbeat shapes.

Created at Cinco Design

Creative Direction by Hugo Ugaz and Scott Cook
Art Direction by Mimi Pham

Design by Mimi Pham, Jordan Wilson, Christian Ramirez, Elvin Qin, and Jeremy Cruz
Project Management by Katie Schulze
Motion Design by Adam Bender

©2022 Electronic Arts